About

BM is a London based clothing label built for the girls who do it all.

At its core, each piece is designed with practicality in mind, using high quality materials, bridging the gap between outdoor and city living. Tired of dull colours and uninspired silhouettes, we reimagine classic outdoor fits through a city-girl lens. Designed for mess. Made to last.

Our community? Nearly grads, postgrads, and practical girlies who value clothing that works hard and looks good doing it. You’ll find them walking, wellness-ing, gym-ing, festival-hopping — always on the go, always doing the most.